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Retail
Copper & Co. brings product support to every channel
A retail brand used one AI support assistant to unify answers across website chat, email, and WhatsApp.
-39%
Repeat contact rate
24/7
Support coverage
+27%
Order task completion
Challenge
The team had to answer the same shopping questions repeatedly and lacked coverage outside standard business hours.
Solution
The team connected product docs, shipping policies, and return flows into a single AI support experience, with human escalation when orders needed special handling.
Results
- Better self-serve experiences
- Reduced weekend support load
- More confident customer journeys